Partnership

LNK partnered with the Beachbody co-founders and management team in a minority recapitalization as the company rapidly expanded its line of in-home fitness, nutrition, and weight-loss solutions through a unique marketing model.

Background

Beachbody is the creator of some of the nation’s most popular fitness and weight-loss solutions including P90X® Series, INSANITY®, FOCUS T25®, 21 Day Fix®, Body Beast®, PiYo®, and Hip Hop Abs®. Each program combines challenging workouts, designed by some of the best personal trainers in the world, with easy-to-follow diet guidelines, nutritional supplements—including Beachbody’s clinically proven health and weight-loss shake called Shakeology®—and an unparalleled customer service and peer-support system. Beachbody® On Demand gives unlimited access to stream a library of fitness and nutrition content on desktop, TV, tablet, or mobile device.

We are thrilled to have been partners with LNK. Their team was tremendously helpful on all levels, from strategy to operations, IT, marketing, supply chain, recruiting, you name it. And they are great people.
Carl Daikeler, Co-Founder and CEO, Beachbody